A blindfolded David Beckham has been practising his keepy-uppy skills to promote Paralympic sport ahead of the London 2012 Olympics.
Beckham, the new face of Sainsbury's Paralympics and healthy lifestyle campaign, donned a blindfold to kick off his new job as a frontman for the Active Kids campaign.
The 36-year-old former England captain and LA Galaxy star will be appearing in adverts for the London 2012 Paralympics sponsor.
The supermarket wants to stem the growth of obesity among children and also aims to get a million youngsters to try a Paralympic sport.
Beckham joins two-time Paralympic swimming champion Ellie Simmonds as an ambassador.
Sainsbury's has donated more than £115 million worth of equipment to schools and sports clubs in an attempt to stem the growth of obesity and inactivity among children. It also aims to get more than a million children to try a Paralympic sport in its 1 Million Kids Challenge.
Adverts will feature Beckham encouraging more children to take up one of the sports.
The father-of-four said: "I am looking forward to working with Sainsbury's to help UK kids have fun, become even more active and introduce them to Paralympic sport."
The five-a-side football competition at the London 2012 Paralympics will be played by visually impaired athletes using a ball with a noise-making device inside.
There will be eight teams battling for gold at the hockey centre in the Olympic Park.
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