Tuesday 13 September 2011

Victoria Beckham Dishes on Her Sporty, ‘Away from the Body’ Collection


In the past 4 years, Victoria Beckham has made a name for herself as a serious designer, and this season Beckham really came into her own with a melange of sporty chic looks and a sophisticated runway show.

We had sort of been looking forward to hearing Beckham narrate her presentation, as she’s done in the past, and while that didn’t happen, we were pleased to see that she kept the intimate feeling with a small show at the New York Public Library–and that she sat front row amongst guests for the duration of it.

Though the runway show was certainly successful, the designer told us afterwards that it wasn’t her first choice. “It was very important for me to observe the silences so I had no choice this season [but to do a show instead of a presentation] because of the schedule,” she said.

Indeed, before the show started a bell gonged, and everyone took a moment of silence to remember the moment the second plane hit the towers on 9/11. It was a somber start for a collection of clothes that were steeped in vitality: bold color-blocked dresses in sleek silhouettes exerted themselves on the runway, while shiny, sportswear-inspired jackets seemed to literally light up the library. It’s the latter that Beckham is most excited about: “I love those coats,” she enthused after the show, “they are really beautiful to touch.”

The voluminous coats and the sporty accents were a welcome departure from the structured body-contouring looks of Beckham’s previously collections. “Last season we started to play with volume and really move out of the body,” she said. “This season, I really wanted to push ourselves fashion-wise, while still giving our customers what they want. I wanted to loosen the clothes up, while still staying true to our signature.”

Similarly, the bags–which have been selling like crazy–are much looser and unstructured this season. “For instance we’ve taken the Victoria bag, which has been a great seller, and really squished it up and made it more practical,” Beckham explained.

Our favorite, though, had to be the bright orange tote bag, done up in sumptuous leather–the perfect everyday bag for a busy career woman and mother, something Beckham no doubt knows a thing or two about, having delivered baby Harper Seven just two months ago. “It was very hectic [this season] but you know…I say it every season, its hard for every working mom out there. I love what I do and I have a very good team of people.”

Source: fashionista.com

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